Social Media Campaign: Technical Communication Department
Technical Communication Social Media Campaign
Created by Mo Baldwin, Kathryn Chunn, and Lauren Milner
Project Description: For this project, we were tasked with creating a complete social media campaign for an organization in need. Our group chose to do the Department of Technical Communication at Mercer University. The Tech Comm department had little to no social media presence. We intended to change this by building a Facebook and Instagram in order to cater to parents and students.
We created a posting plan that would promote the highest viewership and then began creating a content calendar. The content calendar includes a few sample posts for both the Facebook and Instagram Pages.
After creating the sample projects and calendar we developed an implementation plan. This plan accounts for the technology as well as the labor needed to complete the campaign successfully. We created success criteria for the campaign as well as a list of potential problems and concerns. We supplemented the concerns list with possible solutions to help the plan move smoothly.